Marketing and communicating effectively in today’s world is more difficult than ever before. Not only is there far more competition for people's attention, but people are much more conscious of their purchase decisions. Today more than ever, people's inner values are driving everything from brand preferences to shopping styles. Marketing based on demographics is no longer enough. Ever get the feeling that you’re missing something? Social Values drive what people feel, think, believe, desire, consume, experience and share. Meaningful, value-based connections with your audiences are vital to success. But what are those values? Zenzi’s Social Values tools help you understand the motivations of your target audiences.