How We Do It

Values are the foundation upon which the most successful sales, marketing, customer service and innovation efforts are built. Combining decades of proven psychology research with emerging technology and social media data, we have created the world’s most comprehensive index of values markers. We use these markers to accurately predict what matters to your business, whether it’s attracting ideal customers and employees, keeping them happy or turning them into loyal brand ambassadors.

ValueBase is a research tool+ marketing strategist rolled into one. It allows us to measure and pinpoint your customer’s core values, better understand how those values will motivate behavior, and create a communications strategy that speaks to values in a powerful and impactful way.

The 6 Dimensions of Social Values

Zenzi's Social Values project has identified 6 dimensions that form the basis of our insights and recommendations. They are arranged in a circular diagram that indicates their relationship with each other. Dimensions that are near each other are complimentary, while those that are directly opposite of each other are conflicting. Each of these 6 dimensions has different characteristics, personalities, and motivations that should be taken into account when considering a value-based marketing strategy.

Zenzi's Social Values project has identified 6 dimensions that form the basis of our insights and recommendations. They are arranged in a circular diagram that indicates their relationship with each other. Dimensions that are near each other are complimentary, while those that are directly opposite of each other are conflicting. Each of these 6 dimensions has different characteristics, personalities, and motivations that should be taken into account when considering a value-based marketing strategy.