Here are some of the most interesting insights we've collected with the Social Values Project. Check back often as we are continually adding new articles and research on how values intersect with marketing communications and consumer purchase behavior.
Authored by Sarah Hardwick, Founder; Ravi Iyer, Data Scientist; Graham Hill, Lead Researcher; Tina Malott, Marketing Scientist; Hilary McCarthy, Marketing Scientist
Viewing entries tagged
buying behavior
Values tie together behaviors across a wide array of domains and circumstances, such that understanding a person’s value driven behavior requires an equally wide array of values markers. Further, once you understand that behavior, the opportunities for value based decision making are similarly vast. Zenzi’s ValueBase service leverage our proprietary database to uniquely understand the modern consumer.
