Here are some of the most interesting insights we've collected with the Social Values Project. Check back often as we are continually adding new articles and research on how values intersect with marketing communications and consumer purchase behavior.
Authored by Sarah Hardwick, Founder; Ravi Iyer, Data Scientist; Graham Hill, Lead Researcher; Tina Malott, Marketing Scientist; Hilary McCarthy, Marketing Scientist
Viewing entries tagged
gift giving
Having trouble picking out the perfect gift? Here is your fool-proof guide to giving them something they’ll love! Ever wonder whether that new gadget is really what your special someone wants for Christmas? Will they really love that bread maker? If you’re not sure, Zenzi has some fail-safe tips!
