Hasbro’s strength is in the nostalgia that its brands inspire. These days, anyone can produce a game and distribute it to millions of others through their mobile phones. New games like King’s Candy Crush Saga, can reach millions instantaneously and create wealth for game developers at speeds that inspire thousands of imitators. With this in mind, Hasbro has been consciously attempting to tie together their individual games around the theme of a “family game night”.
