Here are some of the most interesting insights we've collected with the Social Values Project. Check back often as we are continually adding new articles and research on how values intersect with marketing communications and consumer purchase behavior.
Authored by Sarah Hardwick, Founder; Ravi Iyer, Data Scientist; Graham Hill, Lead Researcher; Tina Malott, Marketing Scientist; Hilary McCarthy, Marketing Scientist
Viewing entries tagged
value base
While it is certainly preferable to explicitly collect data on values from your customers, that may not always be feasible. However, you may already have data that helps you understand your customer’s values. Data on social interactions, openness to new experiences, and location can give you hypotheses that you can test more rigorously in your marketing and communications campaigns.
