A person’s values predict more than just brand preferences. Values predict important behaviors including:
·What marketing messages are most effective
·What influences their purchase decisions
·The amount of time they spend online
·The types of content they engage with
·The types of experiences they prefer
Our Insights Blog contains a small fraction of the total number of interesting insights that we get from ValueBase. Want to become a better storyteller by speaking to inner values? Interested in finding your next great employee using values matching?