A person’s values predict more than just brand preferences. Values predict important behaviors including:
· What marketing messages are most effective
· What influences their purchase decisions
· The amount of time they spend online
· The types of content they engage with
· The types of experiences they prefer
Our Insights Blog contains a small fraction of the total number of interesting insights that we get from ValueBase. Want to become a better storyteller by speaking to inner values? Interested in finding your next great employee using values matching?