Not all of life’s purchases are created equal. Whether you seek out social activities or strive for personal development, how you choose to spend your money can have a powerful effect on your happiness.

Should you catch a comedy show or visit an art gallery? Invite your friends or go solo? Knowing your personal values can predict whether or not you will ultimately be satisfied with your decision.

Using empirical research and new consumer insights tools, we are finally gaining clarity on how values predict consumption. How does our spending influence lasting positive effects, both in our own lives and in those around us?

Measuring implicit motivations can help us understand why people feel and behave a certain way, how they communicate and make choices between products and brands.

Want to learn more? We need your vote to get onstage at SXSW! Zenzi CEO Sarah Hardwick will be collaborating with Dr. Ryan Howell of San Francisco State University on a dual session. Together, we will uncover how values can predict spending habits, teach attendees how to assess personal value types & make purchases aligned with their happiness.

Login to the SXSW Panelpicker and vote before September 5th.

You can also view our interactive Prezi