Why? By building personal, meaningful relationships on a one-to-one level, you can discover what’s truly important to people, how to better motivate and inspire them to action.

At Zenzi, we take a values-based approach to using social platforms as a critical component of the sales cycle, driving purchase decisions through communication of lifestyle benefits, sales and incentives in an authentic voice.

With emerging technologies, we can capture leads directly from social platforms, when customers are often most receptive. We integrate seamlessly with CRM systems and continue to nurture them at every touch point, inspiring loyalty, testimonials, and word of mouth growth.

At Zenzi, we are so passionate about social commerce that we recently launched a proprietary consumer insights tool designed to accurately pinpoint inner values, attitudes and beliefs that are most closely linked to purchase behavior.

We’ll be presenting some of our latest findings at the upcoming Advertising and Consumer Psychology Conference in San Diego in June.

For more details, visit http://www-rohan.sdsu.edu/~dimofte/acp2013.html